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Product Promotion
Depending on the marketing and sales objectives, time frame and budget, products and services can be marketing many different ways. Beacon Marketing works closely with clients to establish the best way to achieve the results desired. Marketing strategies may include any or all of the following: Direct Mail -- Includes selection and purchase of targeted mailing lists, creation of direct mail materials and tracking results. Trade Show Strategies -- Selecting the right show to showcase your products and services is not enough. Effective show promotions also include pre-show promotion, booth graphics, show handouts, media relations at or before a show and developing lead collection tools that generate "qualified" leads. Public Relations -- From simple press releases to full-length feature articles, we can make the contacts and compose a message that gets your business seen. Displays & In-Store Promotions -- Displays can be used in business-2-business situations at dealer sites or in retail operations. Promotions might include window clings, self-standing displays, literature racks, or any variety of custom-made banners or cut-outs. Call for a no obligation meeting to review your company needs. |
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