B2B & Consumer Marketing
Many of our clients market to both businesses and consumers. When working with new clients, we start with the development of a mini-marketing plan that includes a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and a thorough review of target audiences, company sales and marketing goals and current media and marketing strategies. From here, we develop a plan that will help the client reach their goals within their budget. Strategies and tactics employed might include advertising, public relations, sales materials, social media, trade shows or direct marketing.
Beacon Marketing has worked with B2B clients in many industries including manufacturing, construction, technology, professional services, and others. On the consumer side, we have worked with clients in healthcare, banking, non-profit, hospitality and retail operations.