Special Projects

We are often asked to work on special projects that might involve a combination of special services. 

Here are some special projects we completed for clients:

JC Blair Health System - Beacon Marketing was engaged by a community hospital to survey their nurses to identify additional methods to recruit nurses. Focus groups, surveys 
and one-on-one interviews took place to gather information on nurse satisfaction and many good strategies were identified to help with nurse recruitment.  

Huntingdon County Home & Outdoor Show - Beacon Marketing managed all the marketing for the Home & Outdoor Show in Huntingdon, Pa., for eight years. We crafted the media and public relations plan that included social media, print advertising, billboards, press releases and television commercials. We also helped with media relations, logo design and other aspects of running a successful show. 

 

Mount Nittany Health - Mount Nittany Health, a large regional health system in Central Pa., needed more event coverage during a large promotion of a new service line. We hired college and high school students to help at local community events by manning a booth that engaged children in face painting, games and other activities. Our team was able to give information to the parents on new doctors and services while the children had fun with educational activities. 

 

Staff Training - A mid-size CPA firm engaged us to help their 25 employees understand more about all the products and services the company offered as well as how to identify a client who may need additional services. The half-day program helped employees learn whom to refer potential clients to in the firm and improve customer satisfaction.  

 

 

Marketing Strategy | Creative | Public Relations

 

Serving clients in all of lower Northern Michigan including Charlevoix, Petoskey, Harbor Springs, and Traverse City. 

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