Home Builders Association of Northern Michigan - Since 2018, Beacon Marketing has handled all the social media and website updates for the HBANM. In addition, BMS designs and produces an annual magazine for the association and handles all the marketing for the annual Northern Michigan Home and Outdoor Living Show.
The Charlevoix Area Community Pool - Beacon Marketing handles all the marketing, communications, and grant writing for the pool. This includes website updates, all social media, advertising, event materials, and public relations.
Build for the Future - Janet Chambers started Build for the Future in 2021 to help get more young people into careers in the building trades in Northern Michigan. She attends career events and makes presentations to students and community members. Beacon Marketing created the BFF logo and website, and continues to handle all social media and marketing material creation.
The Argonne House Restaurant - Beacon Marketing handles some social media for the Argonne House Restaurant, does the website updates, and designs all the menus.
JC Blair Health System, Huntingdon, PA - Beacon Marketing assisted JC Blair Health System in many special projects including introducing 3-D mammography to the community through a comprehensive advertising campaign. We produced an annual Hosptial guide that went to all patients. In addition, we were asked to dvelop mthods to ascertain nurse satisfaction to help with nurse recruitment. Focus groups, surveys, and one-on-one interviews took place to gather information on nurse satisfaction, and many good strategies were identified to help with nurse recruitment.
Mount Nittany Health, State College, PA - Mount Nittany Health, a large regional health system Central Pa., often engaged Beacon Marketing to help with special projects. When they needed more event coverage during a large promotion of a new service line, they engaged our services to staff local events to reach more families. Our team was able to give information to the parents on new doctors and services while the children had fun with educational activities. Beacon Marketing also provided writing and public relations services by ghostwriting for physicians and medical staff. We created marketing materials for service lines and assisted with many types of promotions.
Cisney and O'Donnell Builders and Remodelers - Beacon Marketing handled all the marketing for this client, a large regional Pennsylvania builder, for about eight years. We put together the annual marketing and media plan, negotiated all media contracts, prepared all ads and social media, updated the website, and handled all public relations. We added television advertising which helped the company reach new customers. The company had a great growth spurt during these years.
Nestlerode & Loy Financial Advisors - Beacon Marketing managed all the marketing for this regional financial services company. Services included public relations, advertising planning, design and placement, website updates, and social media.
CPA Associates - We designed all new marketing materials and assisted in staff training. The training helped 25 employees understand more about all the products and services the company offered as well as how to identify a client who may need additional services. The half-day program helped employees learn whom to refer potential clients to in the firm and improve customer satisfaction.