Marketing Strategy

Do you know where you want to go?  Whether you are interested in just one marketing project or need an entire year-long plan, you will want to start with the basics of who, what, where, how and when.

 

  • Whom are you trying to reach?

  • What do you want them to do?

  • Where are they located?

  • How will you reach them?

  • When will they be ready to make a decision? 

 

 

Your company marketing plan will help you focus on defined goals with realistic potential results. A good plan should include marketing goals, a graphics and branding platform, as well as marketing tactics such as advertising, social media, direct marketing and/or public relations.  

 

We help clients put together marketing strategies that achieve success because we walk clients through a comprehensive modeling tool at the start of each project to help define where the client wants to go and how to get there.

 

Finally, a good plan also includes ways to evaluate results using tools like Google Analytics, Facebook Insights, and other methods.

 

Please call Janet Chambers for a no-obligation meeting to discuss your marketing needs: 231-437-3437. 

 

Marketing Strategy | Creative | Public Relations

 

Serving clients in all of lower Northern Michigan including Charlevoix, Petoskey, Harbor Springs, and Traverse City. 

(c) 2019 Beacon Marketing Solutions. ALL RiGHTS RESERVED. 

office: 231.437.3437